Finding Success for Science through Social Media – Tips, Tools, and Tactics for Natural Resource Professionals

By: Paul Schattenberg

Contact: Nathan Glavy, 979-458-5915, Nathan.Glavy@ag.tamu.edu

The Texas Water Resources Institute will have a social media workshop Nov. 6-7 in Lewisville. (Texas A&M AgriLife Extension Service photo)

LEWISVILLE – The Texas Water Resources Institute will host a social media workshop for natural resources professionals Nov. 6-7 at the Upper Trinity Regional Water District, 900 N. Kelly St. in Lewisville.

“Finding Success for Science through Social Media — Tips, Tools and Tactics for Natural Resource Professionals” will be from 1-4 p.m. Nov. 6 and from 8:30 a.m.-3:30 p.m. Nov. 7.

Registration is $100 and includes snacks both days, lunch on Nov. 7 and all course materials.

Participants can register online at http://watershedplanning.tamu.edu/training. Attendees should bring their own device for accessing social media during the workshop.

Course trainer Amy Hays said a Finding Your Tribe session Nov. 6 is designed to help natural resources professionals figure out who is using what social media platforms and what platforms they as professionals should use.

“We will do some hands-on learning to discover where their tribe is and how their message can reach them,” she said. “We will look at some of the new platforms as well as their materials and where they may want to apply them.”

Hays said a Getting Found with All the Noise presentation Nov. 7 will examine some of the biggest social media outlets and how writing changes between them.

“We’ll go through various exercises to help them build good content,” she said. “We will look at some additional graphics and analysis tools to help refine their reach.”

Nathan Glavy, Texas A&M AgriLife Extension Service program specialist for the water institute, College Station, said the program is sponsoring this workshop to help natural resources professionals involved in watershed protection planning better understand the role social media can play in interacting with watershed stakeholders.

“By better understanding how to use the various social media platforms, these professionals will be able to connect with more stakeholders and provide more information quickly,” Glavy said. “Getting a dialogue going through social media will benefit the watershed planning process.”

This training is supported by a Clean Water Act Section nonpoint source grant from the Texas State Soil and Water Conservation Board and the U.S. Environmental Protection Agency.